Bobby Kotick, ex-CEO of Activision Blizzard, has expressed his opinion that Xbox Game Pass might encounter difficulties in the long term. According to Kotick, while the subscription service has gained significant traction and popularity among gamers, it could potentially struggle to maintain sustainability as a business model over time. His concerns stem from the evolving dynamics of the gaming industry and shifting consumer preferences.

Kotick argues that the value proposition of subscription services like Xbox Game Pass may diminish as more players opt for free-to-play titles or focus on purchasing individual games they genuinely want to play. Additionally, he highlights the increasing costs associated with developing high-quality games, which could make it challenging for subscription platforms to offer extensive libraries without compromising profitability.

Despite the current success of Xbox Game Pass, Kotick believes that traditional game sales and premium content offerings will continue to dominate the market. He emphasizes the importance of creating standalone experiences that resonate with players and generate lasting revenue. This perspective aligns with Activision Blizzard's strategy to prioritize blockbuster titles and ongoing support for their most popular franchises.

While Kotick's predictions have sparked debate within the gaming community, they reflect broader discussions about the future of subscription models in the industry. As technology advances and consumer habits evolve, only time will tell whether services like Xbox Game Pass can sustain their growth and remain viable in the ever-changing landscape of gaming.

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