In early September, several prominent streamers, including TimTheTatman and DrLupo announced their return to Twitch as their exclusive contracts with YouTube had ended.

These content creators haven't completely abandoned the Google platform. Instead, they are now streaming simultaneously across multiple platforms, gathering viewers from all sources at once.

The initial streams by these creators on both platforms show that most viewers prefer to watch them on Twitch, even though some of these streamers hadn't been on Amazon's platform for over three years.

Viewers continue to favor Twitch, despite Google's significant investment in attracting popular streamers. As noted online, YouTube's algorithms are generally less effective at promoting live streams compared to regular videos.

This situation also highlights that neither YouTube nor Twitch is willing to pay large sums for exclusive contracts anymore, allowing content creators to stream on all platforms simultaneously without restrictions.

Main image: alphacoders.com

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