Embracer Group CEO Lars Wingefors stated that the company has discussed the possibility of increasing the price of games above $70. Embracer appears to be taking a wait-and-see approach to pricing its games. It seems the company will raise game prices after other market players do so.

According to Wingefors, the main problems in the gaming industry are inflation and rising development costs. Meanwhile, game prices have remained largely unchanged for many years, putting publishers in an increasingly difficult position. As a result, they often have to rely on proven studios or their own franchises, from which they can capture all the revenue instead of sharing it with another company.

Currently, consumers have an enormous selection of content, making it increasingly challenging to compete for players' attention, Wingefors believes. Additionally, many gamers prefer familiar franchises and are hesitant to try something entirely new. According to the CEO, this is a challenge the entire industry faces, requiring companies to adapt and adjust.

Main image: alphacoders.com

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