Paul Rudd is back as the face of Nintendo after 34 years, this time promoting the highly anticipated Nintendo Switch 2. The marketing team at Nintendo has cleverly tapped into nostalgia by bringing back the beloved actor who originally featured in the 1991 promotional campaign for the Super Nintendo.

The advertising push for the Switch 2 is gaining momentum with the release of a new promo video. In it, Rudd reprises his classic role but updates his message to emphasize modern gaming features such as cooperative gameplay and integrated video chat capabilities. This fresh take on a familiar face bridges the gap between the past and present, appealing to both longtime fans and a new generation of gamers.

In a nod to the iconic slogan from the original 1991 campaign, Rudd delivers a memorable line in the ad's closing moments. He reflects on the evolution of gaming, saying that while playing with power was great back then, the true magic now lies in playing together. This sentiment echoes the earlier tagline of playing with superpower but shifts the focus to the joy of shared experiences—super-togetherness.

By blending nostalgia with innovation, Nintendo has crafted a campaign that not only celebrates its rich legacy but also highlights the cutting-edge features of the Switch 2. With Paul Rudd at the helm, the message is clear: gaming has come a long way, but the fun of playing together remains timeless.

Main image: x.com

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