Evgenii "Gufis" Kondratev Ubisoft is having a hard time lately. Assassin’s Creed Shadows, arguably the flagship game of the company, is delayed from November to February. Although such news is not something outrageous, it still negatively impacted the share prices, which continued to decline following the lukewarm reception of Star Wars Outlaws. The company admitted that Kay Vess's adventures did not meet sales expectations.
Today, Ubisoft's stock dropped as low as 9.01 euros. Now it bounced back to 9.89, which is not bad, considering all the circumstances, but the whole nervousness around the company stays. Analysts are advising investors to sell the company’s shares, with the next financial report expected on October 30.
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Since the start of 2024, Ubisoft’s overall stock price has dropped by more than 60% compared to the end of 2023. The last time stock prices were that low almost 11 years ago. In case you're wondering, Ubisoft’s stock peaked in 2018, reaching a high of 102.95 euros per share.
Investors appear to be closely monitoring Ubisoft’s situation, seeing no positive outlooks. The company plans to shift its focus toward creating better games, which will now launch on Steam on release day without early access tied to premium editions.
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