In anticipation of the upcoming release of Assassin’s Creed Shadows, Ubisoft has unveiled a wildly imaginative promotional campaign inspired by tokusatsu—a genre of Japanese live-action superhero shows. This unique effort marks a departure from traditional marketing strategies, offering something genuinely fresh and engaging for fans worldwide.

Produced by Ubisoft Brazil, the promotional video channels the aesthetic of classic tokusatsu series like Mighty Morphin Power Rangers or Ultraman. It reimagines the main characters of Assassin’s Creed Shadows, Yasuké and Naoh, as superheroes equipped with flashy costumes, striking poses, and explosive combat sequences. The trailer is packed with bright visual effects, energetic fight choreography, and an electrifying soundtrack performed by Edu Falaschi, former frontman of Angra, titled STRIKE AS ONE.

This collaboration with Brazilian talent adds a local touch to the global campaign, presenting Yasuké and Naoh as part of a fictional tokusatsu show. The result is a nostalgic yet modern take on the genre, blending high-octane action with heartfelt storytelling.

Meanwhile, early reactions to Assassin’s Creed Shadows are trickling in, painting a mixed picture. While reviewers commend the game’s immersive historical setting and refined stealth mechanics, they also highlight shortcomings in gameplay variety and open-world depth. Despite these critiques, Ubisoft’s creative marketing continues to generate buzz among fans.

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