In contrast to recent pricing shifts by industry giants like Nintendo and Microsoft, Electronic Arts (EA) has officially stated that it does not plan to raise the prices of its games in the near future. The announcement came during EA’s latest financial earnings call, where executives addressed investor concerns and market trends.

During the Q&A session, an attendee asked whether EA was considering a price increase, especially in light of the rising "pricing power" seen in major franchises and moves by competitors. In response, EA CFO Stewart Canfield made things clear:

At this point, we don’t have any plans to change our current strategy.

CEO Andrew Wilson expanded on the company’s broader philosophy, emphasizing that EA’s focus remains on delivering high-quality experiences and strong value to players. He stressed that maintaining consumer trust is key to sustaining long-term business growth.

Earlier this year, Nintendo announced that select new titles would retail at $80, marking a significant shift for the company. Shortly after, Microsoft followed suit, raising the price of first-party AAA titles from its studios to $70 or $80, depending on the region and edition.

EA’s decision to hold the line on pricing suggests a strategic move to remain accessible and competitive in a market where consumers are increasingly vocal about rising entertainment costs. While nothing is set in stone, for now, fans can expect EA titles to remain at their traditional price points — at least through the next major console cycle.

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