Bloomberg has reported that the Guillemot family and Chinese giant Tencent are discussing the possibility of acquiring Ubisoft and making the company private. The companies aim to stabilize the condition of the French publisher, whose stock value has dropped by over 50% since the beginning of the year.

Advisors have concluded that a possible solution to this crisis is an effort to turn Ubisoft into a private company. As of April 2024, Tencent holds 9.2% of Ubisoft's shares, while the Guillemot brothers, the company’s founders, control around 20.5%. Another option is the complete sale of Ubisoft to an external company. Notably, about one in ten shareholders is open to selling the company.

Sources indicate that it is too early to talk about any concrete details . Ubisoft and Tencent are also exploring other possibilities. However, the price of Ubisoft's shares rose by 33% during trading on October 4, 2024. This surge occurred after Bloomberg sources reported a potential buyout deal for the company. Despite this increase, Ubisoft's stock had declined by 38.5% overall since the beginning of 2024.

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