MSI, a leading Taiwanese graphics card maker, has increased prices on several RTX 5090 models after the US government introduced sanctions on goods from China.

The price rise is substantial, amounting to $300–400. This increase covers not just the new tariff but also extra expenses tied to logistics and revised supply chain requirements. The adjustment has been implemented worldwide across all models, shattering expectations that the price hike would be limited to certain regions.

The price increase turned out to be higher than the expected 10% tariff—additional costs are linked to logistics and new supply requirements. Other manufacturers are also expected to raise their prices. NVIDIA managed to release the RTX 5000 series before the new tariffs took effect, but the initial shortage only worsened the situation. AMD, on the other hand, reportedly delayed the release of its new cards to adjust pricing to the changing market.

The RTX 5000 series is built on the Ada Lovelace architecture and offers advanced capabilities for AI, rendering, and professional tasks. The RTX 5090 is equipped with 100 RT cores, 400 Tensor cores, 12,800 CUDA cores, and 32 GB of video memory.

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