Alexander "peter bjorn" Fadin
Coperni’s Fall/Winter 2025 show was anything but ordinary. Held at the adidas arena in Paris—a venue known for hosting esports competitions—the event blurred the lines between fashion and gaming culture in a way that felt both nostalgic and futuristic. Instead of the usual front-row lineup of influencers, celebrities, and press, Coperni introduced an unexpected twist: 200 gamers seated on ergonomic gaming chairs, actively playing Fortnite and other games during the presentation.
This bold move transformed the runway into a scene reminiscent of ‘90s LAN parties, complete with technical details that paid homage to gaming’s golden era. The fusion of fashion and gaming wasn’t just limited to the set design; it permeated the entire collection, offering a fresh take on how technology and style can coexist.
The FW25 collection was packed with subtle and overt references to gaming culture. Among the standout pieces were dresses crafted from puffy technical fabrics, inspired by sleeping bags used during all-night LAN parties. Small storage bags attached to tights and sequined dresses echoed the utility holsters of Lara Croft, the iconic protagonist of Tomb Raider . Meanwhile, the brand’s newly unveiled Tamagotchi bags made their runway debut, serving as a playful nod to handheld gaming nostalgia.
The influence of gaming-inspired films also played a significant role. Motifs like the dragon tattoo from The Girl with the Dragon Tattoo appeared throughout the collection, while the high slit in Alice’s dress from Resident Evil (2002) was reimagined in the opening look. These cinematic references added depth to the collection, bridging the gap between digital worlds and real-life fashion.
Coperni has long been a pioneer in exploring the intersection of technology and fashion, and this season’s womenswear collection is no exception. By centering the narrative around gaming—a space traditionally dominated by men—the brand challenges outdated stereotypes and opens up new possibilities for inclusivity in fashion.
Image: instagram.com
Beyond the clothes themselves, the show was a masterclass in creating viral moments. Hours after the presentation ended, videos of the gamer-filled runway flooded social media, cementing Coperni’s reputation for delivering unforgettable spectacles.
This isn’t the first time Coperni has made waves at fashion week. Last season, the brand closed Paris Fashion Week with a fairytale-like showcase at Disneyland Paris. In previous years, they’ve wowed audiences with innovations like spray-on dresses, robot dogs, and glass handbags. Each presentation pushes the boundaries of what a fashion show can be, proving that Coperni is more than just a label—it’s a cultural phenomenon.
image: instagram.com
With its FW25 collection, Coperni once again demonstrates its ability to captivate both online and offline audiences. At a time when the future of traditional runway shows feels uncertain, the brand continues to reinvent the format, blending creativity, technology, and storytelling into an experience that resonates far beyond the confines of the fashion industry.
As social media buzzes with reactions to the gamer-infused runway, one thing is clear: Coperni has done it again, solidifying its place as a trailblazer in modern fashion.
Main image: x.com
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