In Marvel Rivals, the competitive shooter developed by NetEase Games, players can now customize the color schemes of their favorite hero outfits. However, this new feature comes at a cost β€” literally. The recently added "Customization" option allows players to modify costume colors through a dedicated tab, but it requires an additional payment beyond purchasing the costume itself.

To change the color scheme, players must first buy the supported costume and then spend 600 Unstable Molecules , an in-game currency. These molecules can be exchanged 1:1 with Lattice , the premium currency. With 600 Lattice costing approximately $6 , players are effectively paying twice: once for the costume and again for its customization.

Currently, the feature is limited to a small selection of costumes, though developers plan to expand the list in the future. Customizing colors also alters the appearance of animations, emotes, and splash arts. Starting from Season 3, NetEase intends to introduce more ways to earn Unstable Molecules, potentially addressing player concerns about accessibility.

The community's reaction has been mixed. While the concept of customization has been well-received due to its potential for personalization, the double payment requirement has drawn significant criticism. Many players feel that paying twice for what should be a single cohesive feature undermines the value of their investment, especially in a game already monetized through microtransactions.

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