Sony is going all out to promote the new Until Dawn movie adaptation by organizing a bold overnight screening event called "Survive Until Dawn". Taking place in eight cities across the United States, the challenge dares fans to stay awake through the entire night while watching repeated showings of the horror film.

The event kicks off on Tuesday, April 22 at 7 PM local time, and participation comes with strict rules: viewers must not sleep, take unauthorized breaks, or use electronic devices during the screenings. Bathroom visits are only permitted during designated breaks. The reward? In some cities, prizes include up to $5,000, making the test of endurance even more enticing.

This special marathon will feature the upcoming film directed by David F. Sandberg, known for Lights Out. The movie reimagines the terrifying universe of Until Dawn, where a group of friends face recurring encounters with various monsters during one endless nightmare of a night. The film has been praised for its bold horror homage, intense gore, and unexpected comedic relief.

While the adaptation takes creative liberties with the original game's lore, fans of the interactive horror experience will likely appreciate this immersive cinematic tribute.

Main image: youtube.com

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