As it turns out, Marvel once considered creating a unified gaming universe similar to the MCU, but the idea never came to fruition. Former developers Alex Irvine and Alex Seropian revealed this in a recent discussion.

The concept of unifying games emerged even before the cinematic universe achieved its success. However, Disney declined to fund the project, citing difficulties in synchronizing storylines between games, movies, and comics. Irvine, who worked on Marvel Rivals, noted that the team proposed connecting the games through a shared platform with elements of alternate realities. Seropian, who served as Disney's vice president of games, also attempted to push this initiative forward but without success.

Ultimately, the leadership decided to focus on standalone projects, such as the Spider-Man series by Insomniac. This approach not only gave developers more creative freedom but also brought the company significant commercial success.

At one point, there were serious speculations that Spider-Man (2018) and Marvel’s Avengers existed in the same universe. This was mainly due to a line spoken by Peter Parker if the player took a photo of the Avengers Tower. The hero mentioned that the superhero team rarely visited their New York base and that "It seems like they're somewhere on the West Coast now". The plot of Marvel's Avengers began with the opening of a second Avengers headquarters in San Francisco, which is indeed on the West Coast of the United States. However, in the remastered version of Spider-Man, this line was removed, and the developers of the other game officially stated that the two exist in separate universes.

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