AMD has declared the launch of its RX 9070 and RX 9070 XT graphics cards as one of the most successful product releases in the company's history. According to AMD, these new GPUs are selling twice as fast as NVIDIA’s RTX 50 series, marking a significant milestone for the company in the competitive gaming hardware market.

Historically, AMD has trailed behind NVIDIA in the gaming segment, but recent developments suggest a shift in dynamics. David McAfee, AMD’s vice president, stated that demand for the RDNA 4 architecture has been unprecedented. The company is actively collaborating with retailers to replenish stock and meet consumer demand.

RX 9070Image: reddit.com

McAfee described the RDNA 4 launch as a pivotal moment for AMD’s graphics business. He emphasized the company’s commitment to ensuring sufficient supply at recommended retail prices to prevent scalping and market speculation. This strategy aims to maintain customer trust and accessibility.

AMD is also planning to expand its product lineup across all price segments. Future releases will include more affordable models like the RX 9060 XT and other budget-friendly options, catering to a broader audience of gamers and creators.

Meanwhile, NVIDIA has reported strong performance for its Blackwell series, claiming that RTX 50 sales surpassed the launch of the previous generation. Despite AMD’s impressive gains, competition in the GPU market remains fierce, with both companies vying for dominance in innovation and market share.

Main image: reddit.com

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