NVIDIA recently announced price adjustments for its GeForce RTX 50 series graphics cards in European markets, reflecting the strengthening of the euro against the US dollar. This move has resulted in price reductions of up to 4.6% for select models, offering some relief to consumers amid ongoing market challenges.

In Germany, the flagship RTX 5090 saw its price drop from €2329 to €2229, marking a decrease of approximately 4.3%. Similarly, the RTX 5080 was discounted from €1169 to €1119, while the RTX 5070 fell from €649 to €619, representing a 4.6% reduction. Notably, the RTX 5070 Ti remains priced at €879, as NVIDIA has not introduced a Founders Edition variant for this specific model.

The United Kingdom also witnessed price adjustments, with the RTX 5090 dropping from £1939 to £1889. Despite these official price cuts, the availability of these graphics cards remains constrained, making it difficult for buyers to purchase them at the newly recommended rates.

Limited stock levels, coupled with persistently high costs for GDDR7 memory used across the RTX 50 lineup, have contributed to ongoing supply challenges. Many of these GPUs continue to sit on store shelves as potential buyers hold off in anticipation of better deals or more affordable alternatives. The high cost of production, driven by advanced memory technology, further complicates efforts to make these products more accessible to a broader audience.

This development highlights the delicate balance between global currency trends, manufacturing costs, and consumer expectations in the competitive GPU market. While the price adjustments may attract some buyers, NVIDIA still faces significant hurdles in addressing inventory shortages and meeting the demands of gamers and professionals alike.

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