Roman "Jakir" Latypov The former head of Xbox believes that the rivalry between Microsoft and Sony consoles in the past played a crucial role in the development of the gaming industry, but today this dynamic has undergone significant changes.
In the 2000s, the so-called "console wars" not only kept gamers engaged but also helped popularize video games in mainstream culture, breaking down outdated stereotypes about the harm of gaming. Moore notes that during that period, the industry desperately needed attention, and competition helped attract a wider audience. He admits that he personally fueled the hype around this rivalry, as players enjoyed the excitement it brought.
Image: wallpapers.com
Today, Microsoft is less focused on competing with PlayStation. The company would likely prefer to fully transition to digital distribution and game streaming if it were possible. However, demand for consoles remains high, especially among Nintendo fans, who value physical devices.
Moore emphasizes that the Activision Blizzard deal was a turning point in Microsoft's strategy, shifting its focus far beyond the platform wars. He notes that the company's new approach is significantly more complex than the previous one, where the main goal was to attract players and expand market share. At the same time, the former executive regretfully acknowledges that the former excitement and spirit of rivalry have been lost.
Main image: frontofficesports.com
0 comments