The Paul brothers continue to rake in massive earnings from their ventures inside the squared circle. While Logan has gained significant popularity as a professional wrestler and Jake recently stepped into the ring with none other than Mike Tyson, a showdown between the two was inevitable—it’s simply too big of a money-making opportunity to pass up.

Now, it’s officially happening. A boxing match between Logan and Jake Paul is set for March 27. However, it’s important to recognize that this won’t be a pure sporting contest. Both brothers are masters of selling a story, and they will undoubtedly craft a narrative that benefits them the most. Logan likely has April’s WrestleMania in mind, while Jake needs to prove he can fight more than just retired legends.

The event will be streamed on the MAX platform, and there’s little doubt it will be a massive success. Love them or hate them, the Paul brothers know how to generate hype—and, more importantly, how to cash in on it.

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