YouTube users who use ad blockers have started seeing unskippable black screen clips instead of sponsored content. This information surfaced on Reddit.

Some users noticed that YouTube has now started adding ads server-side, making it harder for ad blockers to fully remove or disable them. Instead, users see a black screen that cannot be dismissed — it turns off automatically when the ad time passes. 

It is unclear how developers will try to circumvent such measures. Currently, users of uBlock Origin are primarily affected, as they had previously bypassed earlier rounds of this battle peacefully.

Twitch has already implemented such technologies, and it is much harder to evade ads on it. Let's see how successful YouTube will be.

Video platform began actively combating ad blockers at the start of 2024. Google was accused of attempting to slow down the service's loading speed using processor power. The company also introduced new algorithms that complicate the work of ad blockers.

Main image: reddit.com

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