Kazuhisa Wada claims that the release of Persona 3 in 2006 was a turning point. The corporation upheld what Wada refers to as the "Only One" set of values before the game was released. This method, which was defined by the idea that "if they [the audience - ed.] like it, they like it; if they don't, they don't," placed an emphasis on edginess, shock value, and memorable moments.

Wada points out that considering whether a game will sell at the time was practically "unseemly" in the company's culture. However, Persona 3 altered Atlus' principles. Wada refers to the post-Persona 3 policy as "Unique & Universal" in place of the earlier "Only One" approach. The business concentrated on producing original material that a broad audience could understand. To put it another way, Atlus started taking into account the market attractiveness of its games from that time on, making them user-friendly and engaging.

"In short, it's like giving players poison that kills them in a pretty package." The delicious coating includes fashionable design and likable, humorous characters that appeal to a broad audience, while the poison in question is Atlus' antiquated dedication to producing strong and startling moments. Wada claims that the "Unique & Universal" strategy will serve as the cornerstone of next Persona games.

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